Difference between revisions of "Focus Group Task"
(→Your procedure should follow the steps:) |
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* Team 2 - Shopping Experience | * Team 2 - Shopping Experience | ||
| − | === Your procedure should follow | + | === Your procedure should follow these steps:=== |
# define goals/objectives/scope | # define goals/objectives/scope | ||
#; Which topic should be the focus in your focus group(s)? | #; Which topic should be the focus in your focus group(s)? | ||
Revision as of 06:53, 24 May 2024
Prepare and perform focus group
on your project topic
- Team 1 - Handyman App
- Team 2 - Shopping Experience
Your procedure should follow these steps:
- define goals/objectives/scope
- Which topic should be the focus in your focus group(s)?
- What do want to learn from your participants?
- Ideas, whishes, needs, expectations
- plan and prepare,
- participants
- who?
- how many?
- how to recruit them?
- inputs
- presentation / slides / posters ?
- models / scenarios / personas ?
- activities
- creativity techniques
- questionnaires
- quizzes
- material
- agenda / schedule / checklist
- documents
- questionnaires
- protocol sheets
- flip charts, whiteboards
- catering ?
- documentation/data collection/footage
- recording (video/audio)
- protocol sheets
- collecting products of the focus group, flipsharts, whiteboards, pictures
- venue
- where?
- when?
- face 2 face / online / hybrid
- roles
- (e.g. facilitator, observer, participants, protocol)
- implement, do the focus group(s)
- analyse and evaluate,
- report
For today: Start with a preliminar goal definition.
Within the next few weeks: Plan the focus group, prepare it, and implement it.
