Difference between revisions of "Focus Group Task"
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== Prepare and perform focus group == | == Prepare and perform focus group == | ||
=== on your project topic === | === on your project topic === | ||
| − | * | + | * Team 1 - Handyman App |
| − | * | + | * Team 2 - Shopping Experience |
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| − | Start with | + | === Your procedure should follow these steps:=== |
| − | + | # define goals/objectives/scope | |
| + | #; Which topic should be the focus in your focus group(s)? | ||
| + | #; What do want to learn from your participants? | ||
| + | #: Ideas, whishes, needs, expectations | ||
| + | # plan and prepare, | ||
| + | #; participants | ||
| + | #: who? | ||
| + | #: how many? | ||
| + | #: how to recruit them? | ||
| + | #; inputs | ||
| + | #: presentation / slides / posters ? | ||
| + | #: models / scenarios / personas ? | ||
| + | #; activities | ||
| + | #: ice-breaker | ||
| + | #: creativity techniques | ||
| + | #: questionnaires | ||
| + | #: quizzes | ||
| + | #; material | ||
| + | #: agenda / schedule / checklist | ||
| + | #: documents | ||
| + | #: questionnaires | ||
| + | #: protocol sheets | ||
| + | #: flip charts, whiteboards | ||
| + | #: catering ? | ||
| + | #; documentation/data collection/footage | ||
| + | #: recording (video/audio) | ||
| + | #: protocol sheets | ||
| + | #: collecting products of the focus group, flipsharts, whiteboards, pictures | ||
| + | #; venue | ||
| + | #: where? | ||
| + | #: when? | ||
| + | #: face 2 face / online / hybrid | ||
| + | #; roles | ||
| + | #: (e.g. facilitator, observer, participants, protocol) | ||
| + | # implement, do the focus group(s) | ||
| + | # analyse and evaluate, | ||
| + | # report | ||
| + | </br> | ||
| + | </br> | ||
| + | For today: Start with a preliminar goal definition (Step 1).</br> | ||
| + | Within the next few weeks: Plan the focus group, prepare it, and implement it. | ||
Latest revision as of 08:53, 24 May 2024
Prepare and perform focus group
on your project topic
- Team 1 - Handyman App
- Team 2 - Shopping Experience
Your procedure should follow these steps:
- define goals/objectives/scope
- Which topic should be the focus in your focus group(s)?
- What do want to learn from your participants?
- Ideas, whishes, needs, expectations
- plan and prepare,
- participants
- who?
- how many?
- how to recruit them?
- inputs
- presentation / slides / posters ?
- models / scenarios / personas ?
- activities
- ice-breaker
- creativity techniques
- questionnaires
- quizzes
- material
- agenda / schedule / checklist
- documents
- questionnaires
- protocol sheets
- flip charts, whiteboards
- catering ?
- documentation/data collection/footage
- recording (video/audio)
- protocol sheets
- collecting products of the focus group, flipsharts, whiteboards, pictures
- venue
- where?
- when?
- face 2 face / online / hybrid
- roles
- (e.g. facilitator, observer, participants, protocol)
- implement, do the focus group(s)
- analyse and evaluate,
- report
For today: Start with a preliminar goal definition (Step 1).
Within the next few weeks: Plan the focus group, prepare it, and implement it.
