Difference between revisions of "Focus Group Task"
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== Prepare and perform focus group == | == Prepare and perform focus group == | ||
=== on your project topic === | === on your project topic === | ||
| − | * | + | * Team 1 - Handyman App |
| − | * | + | * Team 2 - Shopping Experience |
| − | === Your procedure should follow | + | === Your procedure should follow these steps:=== |
| − | # define goals/objectives | + | # define goals/objectives/scope |
| + | #; Which topic should be the focus in your focus group(s)? | ||
| + | #; What do want to learn from your participants? | ||
| + | #: Ideas, whishes, needs, expectations | ||
# plan and prepare, | # plan and prepare, | ||
| − | # | + | #; participants |
| − | # | + | #: who? |
| − | # | + | #: how many? |
| − | # | + | #: how to recruit them? |
| − | # | + | #; inputs |
| − | # | + | #: presentation / slides / posters ? |
| − | # | + | #: models / scenarios / personas ? |
| − | # | + | #; activities |
| − | # | + | #: ice-breaker |
| − | # | + | #: creativity techniques |
| − | # | + | #: questionnaires |
| − | # | + | #: quizzes |
| − | # | + | #; material |
| − | # | + | #: agenda / schedule / checklist |
| − | # | + | #: documents |
| − | # | + | #: questionnaires |
| − | # | + | #: protocol sheets |
| − | # | + | #: flip charts, whiteboards |
| − | + | #: catering ? | |
| − | + | #; documentation/data collection/footage | |
| − | + | #: recording (video/audio) | |
| − | + | #: protocol sheets | |
| − | # | + | #: collecting products of the focus group, flipsharts, whiteboards, pictures |
| − | + | #; venue | |
| − | + | #: where? | |
| − | + | #: when? | |
| − | + | #: face 2 face / online / hybrid | |
| + | #; roles | ||
| + | #: (e.g. facilitator, observer, participants, protocol) | ||
| + | # implement, do the focus group(s) | ||
# analyse and evaluate, | # analyse and evaluate, | ||
# report | # report | ||
| − | + | </br> | |
| − | Start with | + | </br> |
| − | + | For today: Start with a preliminar goal definition (Step 1).</br> | |
| + | Within the next few weeks: Plan the focus group, prepare it, and implement it. | ||
Latest revision as of 08:53, 24 May 2024
Prepare and perform focus group
on your project topic
- Team 1 - Handyman App
- Team 2 - Shopping Experience
Your procedure should follow these steps:
- define goals/objectives/scope
- Which topic should be the focus in your focus group(s)?
- What do want to learn from your participants?
- Ideas, whishes, needs, expectations
- plan and prepare,
- participants
- who?
- how many?
- how to recruit them?
- inputs
- presentation / slides / posters ?
- models / scenarios / personas ?
- activities
- ice-breaker
- creativity techniques
- questionnaires
- quizzes
- material
- agenda / schedule / checklist
- documents
- questionnaires
- protocol sheets
- flip charts, whiteboards
- catering ?
- documentation/data collection/footage
- recording (video/audio)
- protocol sheets
- collecting products of the focus group, flipsharts, whiteboards, pictures
- venue
- where?
- when?
- face 2 face / online / hybrid
- roles
- (e.g. facilitator, observer, participants, protocol)
- implement, do the focus group(s)
- analyse and evaluate,
- report
For today: Start with a preliminar goal definition (Step 1).
Within the next few weeks: Plan the focus group, prepare it, and implement it.
