Difference between revisions of "Focus Group Task"
(→Your procedure should follow the steps:) |
(→Your procedure should follow these steps:) |
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* Team 2 - Shopping Experience | * Team 2 - Shopping Experience | ||
| − | === Your procedure should follow | + | === Your procedure should follow these steps:=== |
| − | # define goals/objectives | + | # define goals/objectives/scope |
| + | #; Which topic should be the focus in your focus group(s)? | ||
| + | #; What do want to learn from your participants? | ||
| + | #: Ideas, whishes, needs, expectations | ||
# plan and prepare, | # plan and prepare, | ||
#; participants | #; participants | ||
| Line 15: | Line 18: | ||
#: models / scenarios / personas ? | #: models / scenarios / personas ? | ||
#; activities | #; activities | ||
| + | #: ice-breaker | ||
#: creativity techniques | #: creativity techniques | ||
#: questionnaires | #: questionnaires | ||
| Line 40: | Line 44: | ||
</br> | </br> | ||
</br> | </br> | ||
| − | For today: Start with a preliminar goal definition.</br> | + | For today: Start with a preliminar goal definition (Step 1).</br> |
Within the next few weeks: Plan the focus group, prepare it, and implement it. | Within the next few weeks: Plan the focus group, prepare it, and implement it. | ||
Latest revision as of 08:53, 24 May 2024
Prepare and perform focus group
on your project topic
- Team 1 - Handyman App
- Team 2 - Shopping Experience
Your procedure should follow these steps:
- define goals/objectives/scope
- Which topic should be the focus in your focus group(s)?
- What do want to learn from your participants?
- Ideas, whishes, needs, expectations
- plan and prepare,
- participants
- who?
- how many?
- how to recruit them?
- inputs
- presentation / slides / posters ?
- models / scenarios / personas ?
- activities
- ice-breaker
- creativity techniques
- questionnaires
- quizzes
- material
- agenda / schedule / checklist
- documents
- questionnaires
- protocol sheets
- flip charts, whiteboards
- catering ?
- documentation/data collection/footage
- recording (video/audio)
- protocol sheets
- collecting products of the focus group, flipsharts, whiteboards, pictures
- venue
- where?
- when?
- face 2 face / online / hybrid
- roles
- (e.g. facilitator, observer, participants, protocol)
- implement, do the focus group(s)
- analyse and evaluate,
- report
For today: Start with a preliminar goal definition (Step 1).
Within the next few weeks: Plan the focus group, prepare it, and implement it.
