Difference between revisions of "Focus Group Task"

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(on your project topic)
(Your procedure should follow these steps:)
 
(23 intermediate revisions by the same user not shown)
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== Prepare and perform focus group ==  
 
== Prepare and perform focus group ==  
 
=== on your project topic ===
 
=== on your project topic ===
* Group 1 - Remote Concerts (GiGGD)
+
* Team 1 - Handyman App
* Group 2 - Uni Platform (YoUNIgo)
+
* Team 2 - Shopping Experience
  
=== Your procedure should follow the steps:===
+
=== Your procedure should follow these steps:===
* define goals,
+
# define goals/objectives/scope
* plan and prepare,
+
#; Which topic should be the focus in your focus group(s)?
* implement,
+
#; What do want to learn from your participants?
* analyse and evaluate,
+
#: Ideas, whishes, needs, expectations
* report
+
# plan and prepare,
 
+
#; participants
Start with the goals definition.
+
#: who?
Then plan the focus group and prepare it
+
#: how many?
 +
#: how to recruit them?
 +
#; inputs
 +
#: presentation / slides / posters ?
 +
#: models / scenarios / personas ?
 +
#; activities
 +
#: ice-breaker
 +
#: creativity techniques
 +
#: questionnaires
 +
#: quizzes
 +
#; material
 +
#: agenda / schedule / checklist
 +
#: documents
 +
#: questionnaires
 +
#: protocol sheets
 +
#: flip charts, whiteboards
 +
#: catering ?
 +
#; documentation/data collection/footage
 +
#: recording (video/audio)
 +
#: protocol sheets
 +
#: collecting products of the focus group, flipsharts, whiteboards, pictures
 +
#; venue
 +
#: where?
 +
#: when?
 +
#: face 2 face / online / hybrid
 +
#; roles
 +
#: (e.g. facilitator, observer, participants, protocol)
 +
# implement, do the focus group(s)
 +
# analyse and evaluate,
 +
# report
 +
</br>
 +
</br>
 +
For today: Start with a preliminar goal definition (Step 1).</br>
 +
Within the next few weeks: Plan the focus group, prepare it, and implement it.

Latest revision as of 08:53, 24 May 2024

Prepare and perform focus group

on your project topic

  • Team 1 - Handyman App
  • Team 2 - Shopping Experience

Your procedure should follow these steps:

  1. define goals/objectives/scope
    Which topic should be the focus in your focus group(s)?
    What do want to learn from your participants?
    Ideas, whishes, needs, expectations
  2. plan and prepare,
    participants
    who?
    how many?
    how to recruit them?
    inputs
    presentation / slides / posters ?
    models / scenarios / personas ?
    activities
    ice-breaker
    creativity techniques
    questionnaires
    quizzes
    material
    agenda / schedule / checklist
    documents
    questionnaires
    protocol sheets
    flip charts, whiteboards
    catering ?
    documentation/data collection/footage
    recording (video/audio)
    protocol sheets
    collecting products of the focus group, flipsharts, whiteboards, pictures
    venue
    where?
    when?
    face 2 face / online / hybrid
    roles
    (e.g. facilitator, observer, participants, protocol)
  3. implement, do the focus group(s)
  4. analyse and evaluate,
  5. report



For today: Start with a preliminar goal definition (Step 1).
Within the next few weeks: Plan the focus group, prepare it, and implement it.