Difference between revisions of "Transactional"
(→Zalando) |
(→Zalando) |
||
| (One intermediate revision by the same user not shown) | |||
| Line 10: | Line 10: | ||
# landing page | # landing page | ||
| − | '''primary''' | + | '''primary metrics''' |
* conversion rate | * conversion rate | ||
| Line 16: | Line 16: | ||
* number of visits | * number of visits | ||
* number of clicks (Google Ads) | * number of clicks (Google Ads) | ||
| + | * referrals | ||
| + | * newsletter | ||
Latest revision as of 10:34, 13 October 2021
Zalando
monetization strategy
- sales
- mix of subscribtion and affiliate
marketing funnel
- search engines
- Google Ads
- landing page
primary metrics
- conversion rate
secondary metrics
- number of visits
- number of clicks (Google Ads)
- referrals
- newsletter
