Difference between revisions of "Contextual Inquiry"
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Revision as of 12:11, 5 May 2020
Contents
Purpose & Objectives
- Closing the gap between Marketing, Developers and Users
- Explore the environment of the user
- Identify potential users and their needs
- Identify goals and features in the product
4 Step procedure
- Narrow down your question and purpose
- Choose data collection method
- Investigate the context
- Analyse and interpret the findings
Methods of Data Collection
Observation
- Investigating the user needs in the context
- Observing the users in their usual working environment during normal working hours, cover the spectrum of roles
- Observing how the user uses similar products
- This is followed by the interviews and questionnaires
Interviews
- Firstly we introduce ourselves and inform regarding the nature of interview, hand out consent form
- Combine with simulation prior to interviewing
- Using structured/unstructured interviews
- Be able to adjust questions on the go if participant provides valuable information on particular topic
Survey & Questionnaires
- Short surveys were preferred - open-ended questions
- Long surveys - close-ended questions
Outcomes / Results
- Have a clear insight on the environment and needs of the user
