Focus Group Task

Prepare and perform focus group

on your project topic

• Group Cologne/Frankfurt - Cookbook-App
• Group Berlin - Therapy Finding & Well-being App

Your procedure should follow the steps:

• define goals/objectives
• plan and prepare,
  • participants
    • who?
    • how many?
    • how to recruit them?
  • inputs
    • presentation / slides / posters ?
    • models / scenarios / personas ?
  • activities
    • creativity techniques
    • questionnaires
    • quizzes
  • material
    • documents, presentations, slides
    • questionnaires
    • protocol sheets
    • flip charts, whiteboards
    • catering ?
  • documentation/data collection/footage
    • recording (video/audio)
    • protocol sheets
    • collecting products of the focus group, flipsharts, whiteboards, pictures
• implement, do the focus groups
  • where? (venue)
  • when?
  • face 2 face, online
  • roles (e.g. facilitator, observer, participants, protocol)
• analyse and evaluate,
• report

Start with the goals definition. Then plan the focus group and prepare it