Difference between revisions of "Evaluating User Experience over time"

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(Documentation)
(Longitudinal Testing Exercise)
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== Longitudinal Testing Exercise ==
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== Exercise ==
 
* Target site: "Kleinanzeigen"
 
* Target site: "Kleinanzeigen"
  
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* Group 1: Longitudinal testing via panel/cohort
 
* Group 1: Longitudinal testing via panel/cohort
 
* Group 2: Web analytical data
 
* Group 2: Web analytical data
* Group 3: Existing users/customers
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* Group 3: Longitudinal testing with existing users/customers
  
  

Revision as of 10:55, 3 November 2023

Exercise

  • Target site: "Kleinanzeigen"

Form 3 groups

  • Group 1: Longitudinal testing via panel/cohort
  • Group 2: Web analytical data
  • Group 3: Longitudinal testing with existing users/customers


Research design

  • Please draft two research questions for tracking UX over time for the data collection mode that your group has been assigned.
  • Then draft a mini research design that details:
    • how long/ often/ at what time you would collect data
    • what kind of data and
    • why


Documentation

Please document your result here: Longitudinal_Testing