Difference between revisions of "Personas"
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What do you get once you have done it? | What do you get once you have done it? | ||
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| + | Many kinds of personas can be developed: primary personas (which will be seen as the main users of the service), secondary personas (users that don’t reply to all the main characteristics) and non-personas (profiles of users for whom the service is definetely not tought for). | ||
Revision as of 07:03, 17 May 2021
Purpose & Objectives
Why are you doing this? What are you aiming for?
Personas are used for the purspose of identifyng stereotypical categories of user within a given service or platform.
Data Sources
Where do you find the knowledge or input needed to do it?
The information employed to create a persone are generally obtained through the earlier step of contextual inquiry.
Procedure
How do you do it? Which techniques or tools do you use?
Starting from the interview/observation, the team has handpicked a number of quotes, snippets or facts concerning the interwiewees that felt relevant. After that the snippets were organized in a second chart by theme, and finally through the process of insight making all the convergent povs were clustered together to build a cohesive characters.
Outcomes / Results
What do you get once you have done it?
Many kinds of personas can be developed: primary personas (which will be seen as the main users of the service), secondary personas (users that don’t reply to all the main characteristics) and non-personas (profiles of users for whom the service is definetely not tought for).
