Personas

Purpose & Objectives

Why are you doing this? WHat are you aiming for?

• a Persona helps us answering the question “Who do we design for?”
• we identify one or more typical users (behaviors, attitudes, skills and contexts) that represent the majority of the real target audience
• a persona is a quite realistic and concrete object
• -> although it is not a real person, it is the most typical image of our target group
• -> therefore it helps us developing user oriented products

• helpful in creating realistic usage scenarios

Data Sources

Where do you find the knowledge or inut needed to do it?

We analyzed (color coded, graph, pie chart, ...) results of the interviews, observations, and questionnaires.

Procedure

How do you do it? Which techniques and tools do you use?

Firstly, we looked at the data and marked the problems, needs and important points. Then we looked at these tagged needs, problems, comments and looked if there was a pattern. Lastly, we created a persona including name, photo, users experience/problem.

Outcomes / Results

What do you get once you have done it?

Once the persona building is complete, you should have about 1-2 pages of text that summarize the given persona. This would include their (fictitious) name, age, gender, perhaps a portrait, their background and a little bio with including their special feature or quotes from an interview, for example.

We built a psychological profile of the typical user.