Difference between revisions of "Transactional"

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(Zalando)
(Zalando)
Line 10: Line 10:
 
# landing page
 
# landing page
  
'''primary & secondary metrics'''
+
'''primary'''
 
* conversion rate  
 
* conversion rate  
 +
 +
'''secondary metrics'''
 
* number of visits  
 
* number of visits  
 
* number of clicks (Google Ads)
 
* number of clicks (Google Ads)

Revision as of 10:32, 13 October 2021

Zalando

monetization strategy

  • sales
  • mix of subscribtion and affiliate

marketing funnel

  1. search engines
    • Google Ads
  2. landing page

primary

  • conversion rate

secondary metrics

  • number of visits
  • number of clicks (Google Ads)