Difference between revisions of "Transactional"

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(Zalando)
(Zalando)
 
Line 10: Line 10:
 
# landing page
 
# landing page
  
'''primary'''
+
'''primary metrics'''
 
* conversion rate  
 
* conversion rate  
  

Latest revision as of 10:34, 13 October 2021

Zalando

monetization strategy

  • sales
  • mix of subscribtion and affiliate

marketing funnel

  1. search engines
    • Google Ads
  2. landing page

primary metrics

  • conversion rate

secondary metrics

  • number of visits
  • number of clicks (Google Ads)
  • referrals
  • newsletter