Personas

Purpose & Objectives

Why are you doing this? What are you aiming for?

Personas are used for the purspose of identifyng stereotypical categories of user within a given service or platform.

Data Sources

Where do you find the knowledge or input needed to do it?

The information employed to create a persone are generally obtained through the earlier step of contextual inquiry.

Procedure

How do you do it? Which techniques or tools do you use?

Outcomes / Results

What do you get once you have done it?