Personas

Purpose & Objectives

Why are you doing this? What are you aiming for?

Personas are used for the purspose of identifying stereotypical categories of users within a given service or platform. This is used to establish typical user behaviours and typical tools.

Personas can be used to inspire the identification of our target user group.

Data Sources

Where do you find the knowledge or input needed to do it?

The information employed to create a persone are generally obtained through the earlier step of contextual inquiry.

Procedure

How do you do it? Which techniques or tools do you use?

Starting from the interview/observation, the team has handpicked a number of quotes, snippets or facts concerning the interwiewees that felt relevant. After that the snippets were organized in a second chart by theme, and finally through the process of insight making all the convergent povs were clustered together to build a cohesive characters.

Outcomes / Results

What do you get once you have done it?

Many kinds of personas can be developed: primary personas (which will be seen as the main users of the service), secondary personas (users that don’t reply to all the main characteristics) and non-personas (profiles of users for whom the service is definetely not tought for).