Suitability for individualization

Definition:

The ability to individualize complex products is important for users. Meaning that users can adapt the product to their own needs. For example, a beginner has different expectations of a product than an expert.

Trainex:

• Synchronization with Google calendar

Instagram Stories:

• The option of close friends function
• The app allows users to remove background music or noise.
• Send stories to friends ( if allowed from the story-maker)
• Hide story from a specific person

Spotify:

• Ability to name playlist
• “Make secret” “make collaborative” options
• Makes a playlist for you- “daily mixes” depending on the songs frequently heard
• Indicating genres or artists, so that Spotify can make a specific individual playlist for you.
• Downloading songs is a good function and made easy to access

BVG:

• Shows a long list of the history of destinations which saves time
• Shows price of ride