Contextual Inquiry

Purpose & Objectives

• Closing the gap between Marketing, Developers and Users
• Explore the environment of the user

4 Step procedure

• Narrow down your question and purpose
• Choose data collection method
• Investigate the context
• Analyse and interpret the findings

Methods of Data Collection

Observation

• Investigating the user needs in the context
• We observed the users in their usual working environment during normal working hours, cover the spectrum of roles
• This is followed by the interviews and questionnaires

Interviews

• Firstly we introduce ourselves and inform regarding the nature of interview, hand out consent form
• Combine with simulation prior to interviewing
• Using structured/unstructured interviews
• Be able to adjust questions on the go if participant provides valuable information on particular topic

Survey & Questionnaires

• Short surveys were preferred - open-ended questions
• Long surveys - close-ended questions