Evaluating User Experience over time

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Contents

1 Longitudinal Testing Exercise

Longitudinal Testing Exercise

Target site: "Kleinanzeigen"

Form 3 groups

Group 1: Longitudinal testing via panel/cohort
Group 2: Web analytical data
Group 3: Existing users/customers

Research design

Please draft two research questions for tracking UX over time for the data collection mode that your group has been assigned.
Then draft a mini research design that details:
- how long/ often/ at what time you would collect data
- what kind of data and
- why

Documentation

Please document your result here:

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