Evaluating User Experience over time

Longitudinal Testing Exercise

• Target site: "Kleinanzeigen"

Form 3 groups

• Group 1: Longitudinal testing via panel/cohort
• Group 2: Web analytical data
• Group 3: Existing users/customers

Research design

• Please draft two research questions for tracking UX over time for the data collection mode that your group has been assigned.
• Then draft a mini research design that details:
  • how long/ often/ at what time you would collect data
  • what kind of data and
  • why

Documentation

Please document your result here: Longitudinal_Testing