Focus Group Task

Prepare and perform focus group

on your project topic

• Team 1 - Handyman App
• Team 2 - Shopping Experience

Your procedure should follow these steps:

1. define goals/objectives/scope

   Which topic should be the focus in your focus group(s)?

   What do want to learn from your participants?

   Ideas, whishes, needs, expectations

2. plan and prepare,

   participants

   who?

   how many?

   how to recruit them?

   inputs

   presentation / slides / posters ?

   models / scenarios / personas ?

   activities

   creativity techniques

   questionnaires

   quizzes

   material

   agenda / schedule / checklist

   documents

   questionnaires

   protocol sheets

   flip charts, whiteboards

   catering ?

   documentation/data collection/footage

   recording (video/audio)

   protocol sheets

   collecting products of the focus group, flipsharts, whiteboards, pictures

   venue

   where?

   when?

   face 2 face / online / hybrid

   roles

   (e.g. facilitator, observer, participants, protocol)

3. implement, do the focus group(s)
4. analyse and evaluate,
5. report

For today: Start with a preliminar goal definition.
Within the next few weeks: Plan the focus group, prepare it, and implement it.