Personas

Purpose & Objectives

Why are you doing this? What are you aiming for?

Personas are used for the purspose of identifyng stereotypical categories of user within a given service or platform.

Data Sources

Where do you find the knowledge or input needed to do it?

The information employed to create a persone are generally obtained through the earlier step of contextual inquiry.

Procedure

How do you do it? Which techniques or tools do you use?

Starting from the interview/observation, the team has handpicked a number of quotes, snippets or facts concerning the interwiewees that felt relevant. After that the snippets were organized in a second chart by theme, and finally through the process of insight making all the convergent povs were clustered together to build a cohesive characters.

Outcomes / Results

What do you get once you have done it?

Many kinds of personas can be developed: primary personas (which will be seen as the main users of the service), secondary personas (users that don’t reply to all the main characteristics) and non-personas (profiles of users for whom the service is definetely not tought for).