Focus Group Task

Prepare and perform focus group

define goals/objectives
plan and prepare,
- participants
  - who?
  - how many?
  - how to recruit them?
- inputs
  - presentation / slides / posters ?
  - models / scenarios / personas ?
- activities
  - creativity techniques
  - questionnaires
  - quizzes
- material
  - documents
  - questionnaires
  - protocol sheets
  - flip charts, whiteboards
  - catering ?
- documentation/data collection/footage
  - recording (video/audio)
  - protocol sheets
  - collecting products of the focus group, flipsharts, whiteboards, pictures
implement, do the focus groups
- where? (venue)
- when?
- face 2 face, online
- roles (e.g. facilitator, observer, participants, protocol)
analyse and evaluate,
report

Start with the goals definition. Then plan the focus group and prepare it