Focus Group Task
Prepare and perform focus group
on your project topic
Your procedure should follow the steps:
- define goals/objectives
- plan and prepare,
- participants
- who?
- how many?
- how to recruit them?
- inputs
- presentation / slides / posters ?
- models / scenarios / personas ?
- activities
- creativity techniques
- questionnaires
- quizzes
- material
- schedule / checklist
- documents
- questionnaires
- protocol sheets
- flip charts, whiteboards
- catering ?
- documentation/data collection/footage
- recording (video/audio)
- protocol sheets
- collecting products of the focus group, flipsharts, whiteboards, pictures
- implement, do the focus groups
- where? (venue)
- when?
- face 2 face, online
- roles (e.g. facilitator, observer, participants, protocol)
- analyse and evaluate,
- report
Start with the goal definition.
Then plan the focus group and prepare it
