Cookbook
Contents
Status Quo/Problem
We all like to cook. Currently all our recepies are located on different tabs in our browsers or in different cooking books. For the purpose of collecting all these different recepies, we thought of an application.
The project
Vision
We want to enable people to create their own cookbook, like Granny did.
Mission
With our application it will be possible to collect recipes from all sorts of different sources in a personalised cookbook.
Information
Conceptboard
https://app.conceptboard.com/board/y4g7-3tiq-32s4-9ts8-183e
https://app.conceptboard.com/board/eras-ayi1-aiye-zn61-t5sy
Focus groups
Main goal is to get new ideas for functions ( ability , items, tools )
Plan for prepare focus group
Participants
Who? ==> Target group, who likes cooking and likes to ccok with receptis
How many? ==> 5 - 8 person
How to recruit them? ==> Everybody has to bring friends ( know each other) Variety in age ( gender )
Inputs Presentation / slides / posters ? Conceptboards to ask them questions for the beginning, explain our Idea (Keyproblem) with some slides Discussion
Models / scenarios / personas ?
Scenarios
1- Brainstorming for themselves
2- Discuss in the group
Activities
creativity techniques questionnaires quizzes
Material
agenda / schedule / checklist documents questionnaires protocol sheets flip charts, whiteboards catering ?
We will show the people different form the recipes and ask them both which one is the favorite (At the end)
Documentation/data collection/footage
recording (video/audio) protocol sheets collecting products of the focus group, flipsharts, whiteboards, pictures venue where? when? face 2 face, online roles (e.g. facilitator, observer, participants, protocol)
Application Design
Application features design , similar application design (cooking) ( colour, design, system, reachable)
—> Show them another cooking app on our screen and ask them to rate it / ask what their favorite App-Design on their phone is
Implement, do the focus group(s) Analyse and evaluate, Report
Workspace
Target Group
- Main Target Group: People 18 - 35
- Secondary Target Group: < 18 - 50
- Affinity for groceries and cooking
- All Genders included
Contextual Inquiry
- Standardized questionnaire to understand how people work/use recipes
- Interviews with up to three persons for more detailed information
- Focus group for design and creative ideas and translation into functions
Data Analysis
Questionnaire
- 32 answers; 1 invalid (status 04.05.2023)
' 2 Personas based on the questionaire'
Persona 1:
Age: 28
gender: female
Number of weekly cooking: 5 times a week
She use recipes physically never
She use recipes from the internet often to very often
She use recipes, when she is cooking for or with other people
If she like recipes, she is taking screenshots or pictures from them
she never missed a recipe
she really would like to use an App/ Website to create her own cookbook
Persona 2:
Age: 28
gender: male
Number of weekly cooking: 4 times a week
He use recipes physically very rarely
He use recipes from the internet rarly
He use recipes, when he is cooking for himself
If he like recipes, he is writing it down or copy them into a file
he missed a recipe before -> Why???
he really would like to use an App/ Website to create his own cookbook
Interviews
- Defining categories
1. Problems during the process / 2.
Next Steps
1. User research -> self testing and questionnaire
2. Marketanalysis -> explore usage and environment of existing technology => "Cookbook App" / "Kptncook"
1. Each group member organizes one person for a qualitative interview
2. Each group member contacts 10 people to fill out the questionnaire
1. conduct remaining qualitative interviews
2. Find more test persons for the qualitative questionnaire and encourage them to complete it (target: 30 completed questionnaires)
1. fill in missing information for the persona from the questionnaire (age, open questions)
2. Data analysis of the qualitative interviews
3. complement Personas with informations of the qualitative interview
Nice to have/Later needed
- Order all the ingredients directly through the app
- Converts a scanned text directly into the app
- Audio function for dirty fingers
- Remind yourself of different recepies
- Quantity Calculator
- Intolerances filter -> What do people like to eat / can't eat
- Searchengine for references
- Recipe suggestion
- Timing support for combining dishes
- Problem page, where people can add there day to day problems (or suggestions page)
