Cookbook
Contents
General Idea and Relevance
We all like to cook. Currently all our recepies are located on different tabs in our browsers or in different cooking books. For the purpose of collecting all these different recepies, we thought of an application.
We all love to cook. At least some of us do. The members of our group are part of the cooking share of population and quickly we found out, that we have one problem in common. We use recipes from different sources at different occasions and if we like the recipe, we want to safe it. However exactly there hides the problem. How? How to bring all the different sources, from a physical cookbook up to the Instagrampost or Youtubevideo, into one place which we can access whenever we want to and wherever we want to. The solution has to be a digital Application. So we decided that we want to find out how such an App should be designed and organized in order to make cooking lifes easier for people. For our project we developed the following procedure. Our first step was to define a vision, a mission and our target group. To define a vision and a mission wasn’t to hard. For different reasons, it was more difficult to select a clear target group. First of all is cooking something that can’t be allocated to specific demographic or ethnographic groups, but to more or less every person old enough to cook. Secondly, it was hard to determine in which age group the use of recipes per se and the use of digital apps overlapped the most. We did than decide to organize our target group into two levels of age group. The main age group contents all people from 18 – 35 and the secondary age group targets people between 16 – 50. In Addition to that we said that people who would use such an App also have to have an affinity to cooking. In our whole target group all genders are involved. The following tools and instruments are described in detail later on in the documentation. For that reason we won’t go into detail in this chapter. To get more information regarding the cooking behaviour and recipe behaviour of the people from our target group we prepared a questionnaire and qualitative interviews. This information was the basis for our contextual inquiry and the development of the following focus group. The data collected by the contextual inquiry and the focus group was firstly used to set up four different personas, which we did in two rounds. The first rough personas were based on the contextual inquiry and were then extended by the data of the focus group. From that point on we merged all the data to develop our user stories, as well as the Storyboards. At the end there will be a display of our findings and also a critical assessment and reflection of our procedure. Prior to the start of our project we did a market research to validate the relevance of this topic. In our opinion the relevance was already partly given because of the topic of cooking itself. Additional to that there are a lot of recipe suggestion pages which we assumed are well known throughout our targeted age group. Examples are chefkoch.de, daskochrezept.de or pinterest.de, which is not necessarily a recipe suggestion page, but has a huge foody community. We also assumed Instagram and Youtube are highly frequented sources to find recipes. All these assumptions were confirmed throughout our procedure. However the most important finding of our market research was that there are two apps that provide that exact service we had in mind. They are called cookbook and kuri, which we didn’t know about in the beginning. On one hand that gave us a clear sign that this topic is relevant but on the other it felt like we now just copy other apps. After we analyzed the already existing apps we found a couple of things we would do differently, so we said we will create our own concept and try to even learn from the mistakes the developers of the cookbook app did.
Information and Pages
Paper https://docs.google.com/document/d/12BaOEmwlEK_YmgQ9fdLcZDb-7dTuh6yjUEQHTS0SWiY/edit
Conceptboard
Data analysis qualitative interviews:
https://app.conceptboard.com/board/y4g7-3tiq-32s4-9ts8-183e
Personas:
https://app.conceptboard.com/board/eras-ayi1-aiye-zn61-t5sy
Focusgroup:
https://app.conceptboard.com/board/2pry-8m88-eupp-c9u1-5ux6
The Project
Vision
We want to enable people to create their own cookbook, like Granny did.
Mission
With our application it will be possible to collect recipes from all sorts of different sources in a personalised cookbook.
Contextual Inquiry
Helena you can copy and paste here
Focus groups
Theresa you can copy and paste here. What you do with the gibberish here is up to you. I don't know if there is something relevant.
Main goal is to get new ideas for functions ( ability , items, tools )
Plan for prepare focus group
Participants
Who? ==> Target group, who likes cooking and likes to cook with receptis
How many? ==> 5 - 8 person
How to recruit them? ==> Everybody has to bring friends (know each other) Variety in age and gender
Inputs Presentation / slides / posters ? Conceptboards to ask them questions for the beginning, explain our Idea (Keyproblem) with some slides Discussion
Introduction
1- explain our Idea (Keyproblem) with some slides
2- Discussion about recipes and cooking (pictures)
Scenarios
1- Brainstorming about the cooking process with the Conceptboard (https://app.conceptboard.com/board/2pry-8m88-eupp-c9u1-5ux6)
2- Discuss and collect funktions for 3 Scenarios
Activities
creativity techniques questionnaires quizzes
Material
agenda / schedule / checklist documents questionnaires protocol sheets flip charts, whiteboards catering ?
Conceptboard
We will show the people different form the recipes and ask them both which one is the favorite (At the end)
Documentation/data collection/footage
recording (video/audio) protocol sheets collecting products of the focus group, flipsharts, whiteboards, pictures venue where? when? face 2 face, online roles (e.g. facilitator, observer, participants, protocol)
Application Design
Application features design , similar application design (cooking) ( colour, design, system, reachable)
—> Show them another cooking app on our screen and ask them to rate it / ask what their favorite App-Design on their phone is
Implement, do the focus group(s) Analyse and evaluate, Report
Workspace
Target Group
- Main Target Group: People 18 - 35
- Secondary Target Group: People 16 - 50
- Affinity for groceries and cooking
- All Genders included
Contextual Inquiry
- Standardized questionnaire to understand how people work/use recipes
- Interviews with up to three persons for more detailed information
- Focus group for design and creative ideas and translation into functions
Data Analysis
Questionnaire
- 32 answers; 1 invalid (status 04.05.2023)
' 2 Personas based on the questionaire'
Persona 1:
Age: 28
gender: female
Number of weekly cooking: 5 times a week
She use recipes physically never
She use recipes from the internet often to very often
She use recipes, when she is cooking for or with other people
If she like recipes, she is taking screenshots or pictures from them
she never missed a recipe
she really would like to use an App/ Website to create her own cookbook
Persona 2:
Age: 28
gender: male
Number of weekly cooking: 4 times a week
He use recipes physically very rarely
He use recipes from the internet rarly
He use recipes, when he is cooking for himself
If he like recipes, he is writing it down or copy them into a file
he missed a recipe before -> Why???
he really would like to use an App/ Website to create his own cookbook
Interviews
- Defining categories
1. Problems during the process / 2.
Next Steps
1. User research -> self testing and questionnaire
2. Marketanalysis -> explore usage and environment of existing technology => "Cookbook App" / "Kptncook"
1. Each group member organizes one person for a qualitative interview
2. Each group member contacts 10 people to fill out the questionnaire
1. conduct remaining qualitative interviews
2. Find more test persons for the qualitative questionnaire and encourage them to complete it (target: 30 completed questionnaires)
1. fill in missing information for the persona from the questionnaire (age, open questions)
2. Data analysis of the qualitative interviews
3. complement Personas with informations of the qualitative interview
1. define the goal of the focus group
2. Preparing the group disscussion for the Focusgroup (Step 1)
3. Preparing a Guideline for Step 1 (Questions and Informations we want to know)
Finalization of the concept for the focus group:
1. Introduction
2. Timelines for the Scenarios (Step 2)
3. Roles during the Focusgroup Interviews
4. Invitation
Talking about the Interviewees
Nice to have/Later needed
- Order all the ingredients directly through the app
- Converts a scanned text directly into the app
- Audio function for dirty fingers
- Remind yourself of different recepies
- Quantity Calculator
- Intolerances filter -> What do people like to eat / can't eat
- Searchengine for references
- Recipe suggestion
- Timing support for combining dishes
- Problem page, where people can add there day to day problems (or suggestions page)
