Difference between revisions of "Webanalytical goals"

Latest revision as of 11:13, 3 November 2023

Split in 3 groups.
Select an example of a website that is navigational (Group 1), informational (Group 2) and transactional (Group 3).
Define UX-relevant constructs for your site (e.g. engagement, trust, task success) and define with what web analytical metrics you would track them.
Document your results in the wiki

Document here:

@@ Line 1: / Line 1: @@
-=== Task ===
+== Task ==
-Give an example of a website that is informational (Group 1), navigational (Group 2) and transactional (Group 3). Continue by describing that sites' monetization strategy as well as briefly sketch its marketing funnel. Then briefly describe what one or two primary and secondary tracking goals (as in metrics) that the website is likely tracking and working toward improving.
+* Split in 3 groups.
+* Select an example of a website that is navigational (Group 1), informational (Group 2) and transactional (Group 3).
+* Define UX-relevant constructs for your site (e.g. engagement, trust, task success) and define with what web analytical metrics you would track them.
+* Document your results in the wiki
 === Website types ===
+Document here:
+* [[informational_2]]
+* [[navigational_2]]
+* [[transactional_2]]
-* [[informational]]
-* [[navigational]]
+====older versions:====
-* [[transactional]]
+* [[informational]], [[navigational]], [[transactional]]