Navigational

Example: indeed https://de.indeed.com/

Monetization Strategy

• Subscription: Employers pay for additional features like increased visibility, sponsored postings
• Advertisements - per click advertising, Banner ads

Marketing funnel

• Awareness = Social Media campaigns, e.g. on TikTok
• Interest = already implicit, inner motivation to look for a new job
• Consideration = targeted content in the form of Job alerts via email
• Purchase = applying for a job through indeed

Tracking tools

• Referral
• Time spent on Website