Difference between revisions of "Navigational"
(Created page with "Example: *indeed* https://de.indeed.com/ * **Subscription**: Employers pay for additional features like increased visibility, sponsored postings * Pay per click advertising...") |
A.Balleyer (talk | contribs) (→Example: indeed https://de.indeed.com/) |
||
| (10 intermediate revisions by one other user not shown) | |||
| Line 1: | Line 1: | ||
| − | Example: | + | Example: '''indeed''' https://de.indeed.com/ |
| − | * | + | === Monetization Strategy === |
| − | * | + | |
| − | * | + | * ''Subscription'': Employers pay for additional features like increased visibility, sponsored postings |
| + | * ''Advertisements'' - per click advertising, Banner ads | ||
| + | |||
| + | === Marketing funnel === | ||
| + | |||
| + | * Awareness = Social Media campaigns, e.g. on TikTok | ||
| + | * Interest = already implicit, inner motivation to look for a new job | ||
| + | * Consideration = targeted content in the form of Job alerts via email | ||
| + | * Purchase = applying for a job through indeed | ||
| + | |||
| + | === Tracking tools === | ||
| + | |||
| + | * Referral | ||
| + | * Time spent on Website | ||
| + | * | ||
Latest revision as of 11:07, 3 November 2023
Example: indeed https://de.indeed.com/
Monetization Strategy
- Subscription: Employers pay for additional features like increased visibility, sponsored postings
- Advertisements - per click advertising, Banner ads
Marketing funnel
- Awareness = Social Media campaigns, e.g. on TikTok
- Interest = already implicit, inner motivation to look for a new job
- Consideration = targeted content in the form of Job alerts via email
- Purchase = applying for a job through indeed
Tracking tools
- Referral
- Time spent on Website
