Difference between revisions of "Navigational"
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Example: '''indeed''' https://de.indeed.com/ | Example: '''indeed''' https://de.indeed.com/ | ||
| + | |||
| + | === Monetization Strategy === | ||
* ''Subscription'': Employers pay for additional features like increased visibility, sponsored postings | * ''Subscription'': Employers pay for additional features like increased visibility, sponsored postings | ||
| − | * | + | * ''Advertisements'' - per click advertising, Banner ads |
| − | * | + | |
| + | === Marketing funnel === | ||
| + | |||
| + | * Awareness = Social Media campaigns, e.g. on TikTok | ||
| + | * Interest = already implicit, inner motivation to look for a new job | ||
| + | * Consideration = targeted content in the form of Job alerts via email | ||
| + | * Purchase = applying for a job through indeed | ||
| + | |||
| + | === Tracking tools === | ||
| + | |||
| + | * Referral | ||
| + | * Time spent on Website | ||
| + | * | ||
Latest revision as of 11:07, 3 November 2023
Example: indeed https://de.indeed.com/
Monetization Strategy
- Subscription: Employers pay for additional features like increased visibility, sponsored postings
- Advertisements - per click advertising, Banner ads
Marketing funnel
- Awareness = Social Media campaigns, e.g. on TikTok
- Interest = already implicit, inner motivation to look for a new job
- Consideration = targeted content in the form of Job alerts via email
- Purchase = applying for a job through indeed
Tracking tools
- Referral
- Time spent on Website
