Difference between revisions of "Navigational"
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| − | Example: '''indeed''' https://de.indeed.com/ | + | = Example: '''indeed''' https://de.indeed.com/ = |
* ''Subscription'': Employers pay for additional features like increased visibility, sponsored postings | * ''Subscription'': Employers pay for additional features like increased visibility, sponsored postings | ||
* Advertisements - per click advertising, Banner ads | * Advertisements - per click advertising, Banner ads | ||
| + | |||
| + | |||
| + | Marketing funnel | ||
| + | |||
| + | Awareness = Social Media campaigns, e.g. on TikTok | ||
| + | Interest = already implicit, inner motivation to look for a new job | ||
| + | Consideration = targeted content in the form of Job alerts via email | ||
| + | Intent | ||
| + | Purchase = applying for a job through indeed | ||
Revision as of 10:31, 13 October 2021
Example: indeed https://de.indeed.com/
- Subscription: Employers pay for additional features like increased visibility, sponsored postings
- Advertisements - per click advertising, Banner ads
Marketing funnel
Awareness = Social Media campaigns, e.g. on TikTok Interest = already implicit, inner motivation to look for a new job Consideration = targeted content in the form of Job alerts via email Intent Purchase = applying for a job through indeed
