Difference between revisions of "Navigational"
(→Example: indeed https://de.indeed.com/) |
(→Example: indeed https://de.indeed.com/) |
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* ''Subscription'': Employers pay for additional features like increased visibility, sponsored postings | * ''Subscription'': Employers pay for additional features like increased visibility, sponsored postings | ||
| − | * Advertisements - per click advertising, Banner ads | + | * ''Advertisements'' - per click advertising, Banner ads |
Revision as of 10:32, 13 October 2021
Example: indeed https://de.indeed.com/
- Subscription: Employers pay for additional features like increased visibility, sponsored postings
- Advertisements - per click advertising, Banner ads
Marketing funnel
Awareness = Social Media campaigns, e.g. on TikTok Interest = already implicit, inner motivation to look for a new job Consideration = targeted content in the form of Job alerts via email Intent Purchase = applying for a job through indeed
