Difference between revisions of "Navigational"
(→Example: indeed https://de.indeed.com/) |
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| − | = Example: '''indeed''' https://de.indeed.com/ = | + | == Example: '''indeed''' https://de.indeed.com/ == |
* ''Subscription'': Employers pay for additional features like increased visibility, sponsored postings | * ''Subscription'': Employers pay for additional features like increased visibility, sponsored postings | ||
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| − | Marketing funnel | + | === Marketing funnel === |
Awareness = Social Media campaigns, e.g. on TikTok | Awareness = Social Media campaigns, e.g. on TikTok | ||
Revision as of 10:31, 13 October 2021
Example: indeed https://de.indeed.com/
- Subscription: Employers pay for additional features like increased visibility, sponsored postings
- Advertisements - per click advertising, Banner ads
Marketing funnel
Awareness = Social Media campaigns, e.g. on TikTok Interest = already implicit, inner motivation to look for a new job Consideration = targeted content in the form of Job alerts via email Intent Purchase = applying for a job through indeed
