Difference between revisions of "Navigational"
(→Example: indeed https://de.indeed.com/) |
(→Marketing funnel) |
||
| Line 7: | Line 7: | ||
=== Marketing funnel === | === Marketing funnel === | ||
| − | Awareness = Social Media campaigns, e.g. on TikTok | + | * Awareness = Social Media campaigns, e.g. on TikTok |
| − | Interest = already implicit, inner motivation to look for a new job | + | * Interest = already implicit, inner motivation to look for a new job |
| − | Consideration = targeted content in the form of Job alerts via email | + | * Consideration = targeted content in the form of Job alerts via email |
| − | Intent | + | * Intent |
| − | Purchase = applying for a job through indeed | + | * Purchase = applying for a job through indeed |
Revision as of 10:32, 13 October 2021
Example: indeed https://de.indeed.com/
- Subscription: Employers pay for additional features like increased visibility, sponsored postings
- Advertisements - per click advertising, Banner ads
Marketing funnel
- Awareness = Social Media campaigns, e.g. on TikTok
- Interest = already implicit, inner motivation to look for a new job
- Consideration = targeted content in the form of Job alerts via email
- Intent
- Purchase = applying for a job through indeed
