Navigational

Example: indeed https://de.indeed.com/

• Subscription: Employers pay for additional features like increased visibility, sponsored postings
• Advertisements - per click advertising, Banner ads

Marketing funnel

Awareness = Social Media campaigns, e.g. on TikTok Interest = already implicit, inner motivation to look for a new job Consideration = targeted content in the form of Job alerts via email Intent Purchase = applying for a job through indeed