Webanalytical goals

Task

• Split in 3 groups.
• Select an example of a website that is navigational (Group 1), informational (Group 2) and transactional (Group 3).
• Define UX-relevant constructs for your site (e.g. engagement, trust, task success) and define with what web analytical metrics you would track them.
• Document: (see links below)

Website types

• informational_2
• navigational_2
• transactional_2

older versions:

• informational
• navigational
• transactional